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Never Give Up | MuirSkate

Show Credits
Client
MuirSkate
Director
Donovan Griffin
Producer
Donovan Griffin, Eric Burcin
Cinematographer
Adam Akopyan
Starring
Nick Broms

Never Give Up is a 60-second narrative-driven brand spot starring Nick Broms, a two-time junior world champion in downhill skateboarding.

Built around recovery after a devastating crash that cost him a world championship, the film follows Nick’s mental and physical return to form. Focused on grit, discipline, and persistence, the story culminates with him back on the road, stronger and more focused than before.

Created in partnership with MuirSkate, the spot frames sponsorship not as promotion, but as belief - using real experience to inspire resilience and forward momentum.

Stills
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